RhythmX, LLC was conceived as a dance and fitness company that has a passion for providing dance and fitness services to its customers with the main goal of helping its members to achieve and maintain healthier and happier lifestyles while having fun.
Mission statement: We want to inspire, motivate, help, and support people (our members) to become healthier and happier in a fun dancing and fitness environment.
Company vision: We want to become the premier branch of dance and fitness studios that infuses an exhilarating experience for our customers at all of our locations, while we achieve sustainable business growth and provide a great work environment to our staff as well as excellent customer service to our clients.
Brief history of the business: RhythmX, LLC started as a business concept of Vanessa Valentin in Orlando FL in 2006. Her desire to help people become healthier and happier through dance and fitness moved her to visualize a channel by which she could help people achieve their fitness goals while dancing and having fun. Vanessa’s enthusiasm, hard work, talent, and dancing skills placed her in an advanced position to organize her dream into a business concept. She partnered with Carlos Guinan in July of 2009. They both joined the business venture providing talent and expertise in the dance and fitness field (Vanessa Valentin), and business knowledge and capital investment (Carlos Guinan). The RhythmX Studio opened in west Orlando in July of 2010. In 2016, Vanessa Valentin became the sole owner of RhythmX. RhythmX LLC remains open, providing excellent services, in continuous innovation and moving forward in the direction of the new business plan and original concept.
The Zumba® program fuses hypnotic Latin rhythms and easy-to-follow moves to create a one-of-a-kind fitness program that will blow you away. Our goal is simple: We want you to want to work out, to love working out, to get hooked. Zumba® Fanatics achieve long-term benefits while experiencing an absolute blast in one exciting hour of calorie-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life!
The routines feature interval training sessions where fast and slow rhythms and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavor and international zest into the mix and you’ve got a Zumba® class!
As of May 2010, the Zumba® program is being taught at over 60,000 locations in 105 countries, has sold millions of DVDs, and has changed the lives of Zumba® fanatics worldwide with an astonishing 7.5 million participants taking Zumba® classes every week.
Why? Because it’s the best party around.
One day, he walked into his aerobics class and realized he had forgotten his aerobics music. Thinking quickly, he grabbed whatever tapes he had in his backpack. Beto’s tapes were comprised of songs he loved, the traditional Latin salsa and merengue music he listened to all his life. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation a revolutionary new concept in fitness was born – the Zumba® Fitness-Party™! The class soon became the most popular class at his fitness facility.
Zumba® Fitness and the Zumba® Academy now have aligned with AFAA (Aerobics and Fitness Association of America), ACE (American Council on Exercise), IDEA (the world’s largest association for fitness professionals), SCW Fitness Education, Can-Fit-Pro (International Trade Show and Conference in Canada), and many top national and international fitness facility chains and organizations.
Instructors who complete Instructor Trainings offered through the Zumba® Academy are also eligible to receive continuing education credits (CECs) to satisfy re-certification requirements from many of these associations.